SNOWSMART is a national campaign aiming to keep skiers and snowboarders injury-free on Canada’s mountains this winter. Our goals are to change behaviour around issues of excessive speed, loss of control and collisions while skiing or snowboarding. Nearly all ski and snowboard injuries are caused by at least one of these three factors. We will arm children, teens and parents with the knowledge to take smarter risks so they can enjoy the season without injury.
Did you know that teenagers rank their parents as the main influence over which risky behaviours they choose to engage in – even more important than their peers? You can influence your child to take smarter risks on the ski hill and reduce their chances of injury.